Tiger Woods is a PR genius?

I'm not a big golf fan and I don't follow it. But everyone knows Tiger Woods, especially of late. The man who is known to be one of the best (if not The Best) golf players of all time, has been on a hot seat lately due to his "extra curricular activities". But who cares what he does in his private time, right? Wrong!

People love gossips especially if there is a well known personality involved. It's not something we aspire our society to be, that's reality. Sex and dirt sells.

So the usual media expose happens, with critics bashing Woods left right and centre. His response in the first few weeks, silence! Many of my professional friends have asked, "What kind PR advice is he getting?".

Doesn't he know that a no comment and media blackout actually says something else?

It seems like everything is headed downhill. Or is it?

Hardly 3 months after the episode, pundits and experts are talking about the golf without Woods. And the best part, they are talking about his "return" when he's hardly even gone (yet).

That shows how much he is starting to be missed.

Perhaps this hiatus is just what he needs. He's been on the #1 spot for the longest time and most of his competitors are either to old to catch up or too late to claim the spot. He has become a blind spot. Worse, he hasn't completely recovered from his knee injury, taking a momentary step-aside because of a "personal problem" seems better than a waning performance in what he does for a living.

This way he can come back when he's ready, with a bang(more like ka-ching!!), much like another just-as-successful sports marketing product, Michael Schumacher.


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What's the scope?

I am passionate about communications; the science of perceptions and perspectives. I love analysing perspectives and reactions. I love challenging the common perspectives and reaction not just for the sake of challenging, but for us to pause and ponder, "perhaps there is another story to this?"

Best of all, I'll serve them raw. I'll post 'em from wherever I am. Spontaneous. Unrehearsed. Unstaged.

So what will you see more of here?

Takes on what's happening around us especially in the news. Takes on brands and their communication strategies. Takes on crisis control in action. Takes on the common perspective, insights and critiques on it.

What you won't see here? Another blog preaching what social media is. Another blog on how boring life is. Another blog that sells flea market items.

So get into your seats, secure the harness and enjoy the ride.
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Why Clearvoyance

I wanted a blog to give an insight beyond what's obvious. I wanted to share that things may not seem what they are. I needed share that the common perspective needs a fresh perspective on.

Clairvoyant: (adjective) 1. seeing beyond physical vision. (Noun) 1. person who has the ability to see beyond physical vision.

But seeing beyond is not sufficient. You need to see it clearly. So clear clairvoyance... Do the math. :)
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Hello World

Yes, that's quite a typical start if you're a computer programmer. The program that you write almost always start with "Hello world". Why? Because programmers like to think that their programs are their newborn babies. Well, the rest of us also likes to think of products of our passion that way too, but we don't get to deliver something whose first words are "Hello world" and ends there. This is the closest I can do.

So Hello World!
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